Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Defamation Law in Marketing Briefing

Defamation law combats the communication of a statement that makes a claim, expressed or implied to be factual, that may give an individual, business, product, group, Government or nation a, usually false and negative image. The UK is notorious as a claimant-friendly jurisdiction for bringing libel proceedings. In other words, you should be careful what you write (or allow others to write) on your website. The US is regarded as even more litigious!

Defamation law is all about reputation, and the protection of reputation. Slander is concerned with the spoken word, libel with the written word. Note that the law of defamation protects both individuals and companies.

A related cause of action, malicious falsehood, protects individuals and companies against false, malicious statements, which cause them loss.

 


Glossary: Astroturfing, Bait & Switch, Blogs, Can-Spam, Comparative Advertising, Copywriting, Link Baiting, Marketing Communications, Multimedia, Pharming, Phishing, SEO Content Writer, Trust, Video Marketing, Website, White Paper

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm