Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Strategic Marketing Solutions

Jack Marketing Solutions has been involved in marketing strategy development, internationally, for many years, with great emphasis on links to the markets the companies operate in.

We regard strategic marketing as offering a major strength for your company. We have a strong ability to understand your company's vision, and convert this into a strategic marketing vision - combining the different competitive priorities, resource constraints and issues, and many other influencers on a media marketing strategy.

We can offer a number of different solutions to suit your requirements, including:

  • General strategic marketing
  • Market development strategies
  • Market penetration strategies
  • Marketing communications strategies
  • Distribution strategies

A strong, clear strategy enables faster and more effective decisions to be taken, allows greater buy-in across the business, and enables a framework to coordinate all other work. The strategy is developed in such as way as it can be updated on a regular basis, as an active part of the culture.

Strategic interconnectivity venn diagramAny strategy developed with you by Jack Marketing Solutions will be underpinned by commonsense, deliverability and will be easy to explain and illustrate to potential stakeholders.

To do this, we need to look at the core 'purpose' behind your marketing presence, to build on the strengths of your brand and customer base.

For example, it may be as simple as defining the core needs of a consumer web portal into the key purposes of Support, Discovery and Acquisition, as shown in the diagram. It may be about defining the right balance for the business between communication, culture, and community.

Strategic Marketing - Key Benefits

  • Longer-term visions give guidance to all marketing and business activities
  • Combines development, launch, communication and new product development policies

Jack Marketing Solutions can undertake this work for you, and help you define your requirements and develop a brief. Contact us now to find out how we can help you release your strategic marketing potential.

To download our strategic marketing brochure, please click on the logo PDF logo (PDF, 284KB).

 


Glossary: Added Value, Advertising, Audience, Balanced Scorecard, Benefit, Boston Box, Brand, Brand Essence, Brand Personality, Branding, Call to Action, Cash Cow, Collateral, Competitive Advantage, Corporate Identity, Corporate Reputation, CSR, CLV, Customer Relationship Marketing, Digital Marketing, DMU, Dogs, E-Marketing, Integrated Marketing Communications, KPI, Lifetime Value, Loyalty Programme, Market Entry, Marketing, Marketing Communications, Market Penetration, Media, Positioning, Problem Child, Product Development Strategy, PLC, PR, Reputation Management, Return on Investment, Segmentation, SOSTAC, Star, SWOT, Targeting, Trust, Trust Lifecycle, USP, Wildcats

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm