Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Publicity Solutions

Open your customer’s eyes to your brand

Getting into the media - online, print or broadcast – is regarded as a more cost effective form of marketing than advertising, and for some seen as a ‘free’ form of advertising. But putting your business in the firing line of the media isn't just a cheaper or free form of advertising; it's more effective than advertising because people actually want to consume content. No one reads the newspapers for the adverts, instead people want to be informed, educated and entertained, rather than seeing obvious ‘spin’. So, are your publicity solutions appealing to your target audience/s?

However, ‘media relations’ is not just about getting your content into the media. Good media relations is about managing the media - controlling your communications with journalists by making the journalists' lives as easy as possible and putting your message in the right media, at the right time and saying the right things.

Of course our publicity solutions can:

  • Create all the content that the media can use – in all the usable formats - text, audio or video
  • Target the news releases to the right journalists/media
  • Produce feature articles that enhance your brand and demonstrate your business understanding
  • Arrange photo or video opportunities
  • Place company spokespeople for interviews and presentations

Our approach is based our marketing heritage, so we create compelling, targeted content, topical news articles, insightful articles - not the infamous spin! We start by creating a brief that creates a solid plan backed up by thorough research, and good relationships with the journalists that matter for your industry.

Call us on +44 (0)203 397 3557 today to work out a publicity solution for your business and release your potential.

 


Glossary: Advertising, Advertising Value Equivalence, Advertorial, Advocacy Advertising, Awareness, Boilerplate, Brand Essence, Brand Personality, Branding, Business to Business, Business to Consumer, Buzz Marketing, Call to Action, Corporate Identity, Corporate Reputation, Institute of Public Relations, IPR, Marketing Mix, Marketing Plan, Marketing Planning, Mindshare, Multimedia, News Feed, Online PR, Press Kit, Public Relations, Readership, Reputation Management, Testimonial, Trust, Trust Lifecycle, Trust Value Chain, TrustRank, Unaided Recall, Video Marketing, Voice of Customer, Webcast, Webinar, White Paper, Word of Mouse, Word of Mouth

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm