Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Product Marketing Presence

Inspire your customers with insightful products

Product marketing typically delivers the ammunition that makes up the deliverables for lead generation programmes. The ammunition comprises not just of the physical (or virtual) product or service, but includes the pricing, promotion and availability (the marketing mix or 4-P’s).

It focuses on understanding the market and market needs, with an emphasis on understanding the buyer of the company’s products and services. Product marketing is responsible for developing positioning, messaging, competitive differentiation, and enabling the sales and marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. It is strategic marketing at the product or product line level. Product Marketing, as a function, is part of the overall Product Management function, but not to be confused by its management.

Product management looks after the product life cycle (PLC), whilst product marketing ensures that it is fit for the marketplace.

Diagram: Idea > Development > Implementation > Trading > Retirement

What are your corporate requirements? What do your customers demand?

We can offer you support in New Product Development (NPD), product nomenclature and identity, packaging, or perhaps you need an experienced marketing resource but cannot afford to employ someone full time (please see our outsourced marketing services). We can supply all these elements, in terms of training your staff, developing tailored solutions for your needs, or managing your corporate needs to help you maximise your product marketing presence.

Jack Marketing Solutions can offer you a range of product marketing management resources, with consultants who have experience of many areas in various trades, in B2C and B2B markets.

Call us today on +44 (0)203 397 3557 for a free quote on how we can help your product marketing presence.

 


Glossary: Audience, B2B, B2C, Benefit, Boston Box, Brand, Brand Essence, Brand Extension, Branding, Brief, Cash Cow, Competitor Analysis, Corporate Identity, Dogs, DMU, Early Adopters, Early Majority, International Marketing, KPI, Laggards, Lead Generation, Market Entry, NPD, Problem Child, Product Development Process, Product Life Cycle, Star, Trust, USP, VALS, Wildcats

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm