Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Print Strategy Marketing Solutions

Print strategy development is key to optimising your print budgets, audience reach and print collateral, and Jack Marketing Solutions has been involved in marketing print strategy development, internationally, for many years, with great emphasis on links to the markets the companies operate in.

We regard this as a major strength for our company. We have a strong ability to understand your company's vision, and convert this into a marketing vision - combining the different competitive priorities, resource constraints and issues, and many other influencers on an integrated media strategy.

We can offer a number of different print strategy solutions to suit your requirements, including:

  • General print strategies
  • Print development strategies
  • Direct marketing strategies
  • General marketing communications strategies
  • Fulfilment strategies

A strong, clear print strategy enables faster and more effective decisions to be taken, allows greater buy-in across the business, and enables a framework to coordinate all other work. The strategy is developed in such as way as it can be updated on a regular basis, as an active part of the culture.

Any strategy developed with you by Jack Marketing Solutions will be underpinned by common sense, deliverability and will be easy to explain and illustrate to potential stakeholders.

To do this, we need to look at the core 'purpose' behind the print strategy to develop the right print mix, and looking further a field, to a fully integrated marketing strategy.

For example, it may be as simple as defining the core needs of a consumer print strategy into the key purposes of Support, Discovery and Acquisition. It may be about defining the right balance for the business between communication, culture, and community.

Print Strategy - Key Benefits

    • Longer-term visions give guidance to all marketing and business activities
    • Combines development, launch, communication and new product development policies

Jack Marketing Solutions can undertake this work for you, and help you define and develop your print strategy. Contact us now to find out how we can help release your potential.

 

Glossary: 121 Marketing, Accordion Insert, Ambient Media,, Awareness, Body Copy, Centre Spread, Collateral, Copy Brief, Copy Testing, Copywriter, Copywriting, Creative, Direct Marketing, Double Truck, Front Matter, Galley Proof, Gate Fold, Gutter, Layout, Leading, Marketing Communications, Masthead, Mechanical, Pass-Along Readers, Spread, Style Guide, Subheads, Typography, White Space.

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm