Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Branding Signposts

Remember the two rules of online branding signposts:

  • The customer is in control
  • You only have seconds to communicate your brand to your customer

We have focused on ‘online’ because it is so extreme, and modern customers increasingly expect this ‘control’ offline too.

The most critical element of crafting successful branding solutions is the immediate user experience - the first impression. You only have seconds to communicate your company's character, products, and message to the customer before they look somewhere else.

Our branding specialists will help you to translate the attributes of your company into a marketing experience that reinforces your brand. A powerful brand defines a customer's experience with a company, whether that experience is on- or offline.

Jack Marketing Solutions can offer you comprehensive branding signposts for your company, brand/s and or products - on- and offline - including the following:

  • Nomenclature (naming)
  • Symbol and/or logo design
  • Brand extensions (sub-brands, etc.)
  • Headlines and strap lines for your communications
  • Unique Selling Proposition (USP) development
  • Corporate and/or brand guidelines for on- and offline use
  • Tone of voice for all communications

Traditionally, branding was seen as a Business-to-Consumer (B2C) activity only. Branding signposts do, however, have tangible benefits for Business-to-Business (B2B) clients too.

Branding Signposts - Key Benefits

  • Assists the identification of preferred products
  • Can reduce levels of perceived risk, thus improving the quality of the purchasing experience
  • Easier to gauge the level of product quality
  • Can reduce the time spent making product-based purchase decisions
  • Can provide psychological reassurance or reward
  • Provides cues about the nature of the source of the product and any associated values

From: Chris Fill - Marketing Communications, 1999

At Jack Marketing Solutions we can also help you define your branding signposts requirements, develop a brief or build your brand. Contact us now to find out how we can help you release your potential.

To download our brochure, please click on the logo PDF logo (PDF, 300KB).

 


Glossary: Awareness, Brand, Brand Essence, Brand Extensions, Brand Loyalty, Brand Name, Brand Personality, Brand Repositioning, Branding, Business to Business, Business to Consumer, Buzz Marketing, Corporate Identity, Corporate Reputation, Digital Marketing, E-Loyalty, International Marketing, Loyalty Marketing, Loyalty Programme, Marketing Communications, Relationship Marketing, Trust, Trust Value Chain, Unique Selling Proposition, Word of Mouse, Word of Mouth

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm