Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Web Strategy Solutions

With our track record on the Internet, we can help you develop and execute your Web strategy, whether you want to inform and interact with your customers online, or provide a full e-Commerce website to sell your products and services - Jack Marketing Solutions can help you.

We can offer a range of services including:

  • Web design planning and execution (please see the dedicated page)
  • e-Commerce planning and development (please see the dedicated page)
  • Staff training workshops (please see the dedicated page)
  • Digital marketing (please see the dedicated page)

We offer Web design courses for beginners, advanced developers and e-marketers, including a new course on accessibility and developing for Accessibility (DDA) compliance.

Integrated Marketing Communications Strategies

Marketing is, or should be a holistic discipline, and the most effective communications channels currently are:

  • Content marketing – to drive mindshare
    Content marketing takes many forms: news, videos, ebooks, white papers, case studies, infographics, photo galleries, webinars and even blog posts.
    Provide useful information to potential customers even though they may not be ready to buy just yet. People thoroughly research most purchases online before making a decision and by providing entertaining or educational content for them to use and enjoy, your brand can gain recognition and mindshare as a go-to source of valuable information.
  • Use video - to drive engagement
    Video puts a human face on your brand and offerings. A one or two minute video can explain your product’s advantages and benefits faster than a visitor can read about it on your website, and is great a building and maintaining trust.
  • Mobile is critical for communication
    People are constantly on their smartphones and tablets and having mobile-optimised content is a must for every business. Whether you offer a branded app that delivers useful data or services to your customers; the ability to accept payment via mobile device at your point of sale or even just a mobile-optimised version of your website that displays well on small screens - being able to cater your content to smartphones means your prospects can access information on your business anytime, anywhere.

Web Strategy - Key Benefits

  • Provides longer-term vision to help guide all your Web marketing and business activities
  • Identifies the resource gaps for developing and maintaining the website you deserve

Our Web design management service can also offer you bespoke websites to meet your customer and business needs.

Jack Marketing Solutions can undertake this work for you, helping you define your requirements and develop a brief. To find out how we can help you make the most out of your web presence, please contact us now to find out how we can help you release your Web strategy potential.

To download our Web strategy brochure, please click on the logo PDF logo (PDF, 284KB).

 


Glossary: A/B Testing, Ad Impressions, Ad Rotation, Blog, Bookmarks/Favourites, Brief, Call to Action, Consumer Generated Media, Content Management Systems, Cookie, Copy Testing, Copywriting, Digital Marketing, Directories, Disability Discrimination Act, Drupal, Dynamic Content, E-commerce, e-Marketing, Engagement, Gamification, Golden Triangle, Home Page, Inbound Links, Internet Marketing, Joomla, Keyphrase, Keywords, Link Building, Mashup, Media Plan, Meta Data, Microsite, Mobile Marketing, Multimedia, Page Title, PageRank, Return on Investment, Really Simple Syndication, Search Engine Marketing, Search Engine Optimisation, SEO Copywriting, Sitemap, Spider, Static Content, Stickiness, Tracking, Usability, Usability Testing, Visitor Session, Web Analytics, Web Designs, Website, White Hat SEO, Wordpress

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm