Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

YouTube Marketing Solutions

Display your video marketing on YouTube

YouTube is a vital channel in online video delivery, and getting your YouTube marketing right is vital for reaching your target audience. YouTube is engaging ever more customers online and on mobile, and its popularity is driving vast amounts of traffic to other websites.

Video content is performing extremely well on search engines, especially Google, which is unsurprising as they own YouTube. There are a number of methods to engage with YouTube, and we can help you exploit the most appropriate one for your customers.

YouTube marketing - What skills do I need?

To create videos that will be worth your audience’s time, you need to have these skills covered – we can help you with some or all of these:

  • Storytelling and scriptwriting
  • Editing
  • Composition
  • Networking
  • Basic SEO skills to be found

YouTube marketing methodology

  • Target your audience
    Focus your YouTube marketing on the audience that are directly within your target demographic (age, gender, location) and who watch, comment and rate videos like your own.
  • Create appropriate content
    Make sure the message is appropriate to your audience, in the quality they expect – shaky, hand-held video may not be appropriate!
  • Set up a YouTube channel
    You can set up or even sponsor a YouTube channel as a destination for viewers. Sponsoring a channel will give you an instant audience, though it does need a good budget and you have little control over the content.
  • Upload a trailer
    Feature a trailer that displays only when non-subscribers visit your channel to show off the content and encourage viewers to subscribe.
  • Link to social networks
    Don’t just rely on YouTube – link the video content on other social networks and extend your reach.

YouTube should be key to your video marketing strategy, so why not let Jack Marketing Solutions help you maximise your YouTube marketing impact.

 


Glossary: A/B Testing, Acquisition, Ad Animation Length, Ad Frame Rate, Added Value, Advertising, Advertising Medium, AIDA, AIUAPR, Analytics, Audience, Awareness, B2B, B2C, Blended SERP, Brand, Branding, Broadcast, Call to Action, Campaign, Click Through, Copywriter, Copywriting, Customer Loyalty, Customer Retention, Digital Footprint, Dual Screen, Dwell Time, E-commerce, E-marketing, Engagement, Film Strip Ad, Generation X, Generation Y, Generation Z, Infomercial, Interactive Marketing, Interactive Media, Lead Generation, Linear Video Ad, Link, Marketing, Marketing Communications, Mashup, Media, Metrics, Mobile Marketing, Multi-variant Testing, Native Video Ad, Non-Linear Video Ad, Online Marketing, Organic SEO, OTS, PPV, Rich Media Ad, ROI, ROMI, SEM, SEO, SERP, Second Screen, Social Media, Social TV, Social Video Ad, Storyboard, STR, Testimonial, Trust, Video Ad, Video E-mail, Video Engagement, Video Fingerprint, Video Marketing, VoD, Video Seeding, Vine, Vlog, VTA, VTC, Viewable Impression, Viral Video Ad, Voken, Vox Pops, YouTube, YouTube Algorithm, YouTube Channel, YouTube Subscriber

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm