Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Video Strategy Development

Give your videos the reach to succeed

Planning your video strategy is vital for your marketing communications success. There are normally three main goals for any video strategy:

  • Improved conversion rate and increased traffic
  • Increase brand awareness
  • Increase linking and social sharing

We work closely with you to maximise your goals when using video marketing, using our five stage process for creating an online video marketing strategy:

  1. Research
    Preparing to plan is key to drive the success of the video from the beginning - keyword research, customer life cycle, appropriate video styles, publishing and promotional platforms
  2. Create
    Create engaging videos with a clear core message that entertains, informs and resonates with your audience
  3. Optimise
    Ensure that your video ranks highly on search engines, using the keywords, titles and meta-descriptions identified in the research (and ongoing research)
  4. Discoverability
    Publish your video on the social media, blogs and video sites relevant to your audience, to generate traffic to your website.
  5. Analyse
    Understand your online marketing video metrics so that you make smarter decisions and increase ROI.

Businesses that take the time to develop each of these areas thoroughly ensure that they produce impactful online videos. Contact Jack Marketing Solutions so that we can help you maximise your video strategy – call now on +44 (0)203 397 3557.

 


Glossary: A/B Testing, Acquisition, Ad Animation Length, Ad Frame Rate, Added Value, Advertising, Advertising Medium, AIDA, AIUAPR, Analytics, Audience, Awareness, B2B, B2C, Blended SERP, Brand, Branding, Broadcast, Call to Action, Campaign, Click Through, Customer Loyalty, Customer Retention, Digital Footprint, Dual Screen, Dwell Time, E-commerce, E-marketing, Engagement, Film Strip Ad, Generation X, Generation Y, Generation Z, Infomercial, Interactive Marketing, Interactive Media, Lead Generation, Linear Video Ad, Link, Marketing, Marketing Communications, Mashup, Media, Metrics, Mobile Marketing, Multi-variant Testing, Native Video Ad, Non-Linear Video Ad, Online Marketing, Organic SEO, OTS, PPV, Rich Media Ad, ROI, ROMI, SEM, SEO, SERP, Second Screen, Social Media, Social TV, Social Video Ad, Storyboard, STR, Testimonial, Trust, Video Ad, Video E-mail, Video Engagement, Video Fingerprint, Video Marketing, VoD, Video Seeding, Vine, Vlog, VTA, VTC, Viewable Impression, Viral Video Ad, Voken, Vox Pops, YouTube, YouTube Algorithm, YouTube Channel, YouTube Subscriber

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm