Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Video Marketing Presence

Your marketing in movies

The future of online marketing with video – video marketing is increasingly engaging the Generation Y business leaders. Online and mobile video is increasingly being watched by customers, but leveraging this as a B2B tool has been slower.

The solution is to use video marketing tools to help you create online videos, deliver them to your customers via email, social media and other channels, drive sales conversions, and track your video interactions.

Good video marketing can deliver:

  • Increased inbound sales against conventional e-mail campaigns by c. 50%
  • Increased website sales by c. 12%
  • Improved dwell time by approx. 4.3 times
  • Improved click through by c. 30% via offline advertising

It is not a matter of if you should be marketing with video; it’s just a matter of finding the best and most effective way to do it. Your competitors are using video so don’t get left behind!

The value of video marketing

  • Improved customer engagement
    Video as a medium, forces customers into a linear engagement with the message as opposed the dip-in/dip-out offered by image and text adverts.
    With video, the experience is more immediate using a process of story-telling. This evokes an emotional response before a logical one.
  • Increased brand awareness
    Video can recreate the experience of being face to face with someone much better than through audio, image or text. This is important for branding, as it allows you to display a “human-side” more effectively.
  • Better search engine optimisation
    Video marketing is extremely good for SEO, as it provides benefits such as:
    • More traffic as Google promotes rich media, including a thumbnail of your video
    • Improved conversions as video marketing is seen to further trust and engagement
    • Build more profitable links as visitors share your video, and spend longer viewing them
    • Video search engine ranking, giving an additional source of search traffic

Video marketing planning

Planning in video marketing is just as important as in any other form of marketing communications, and a useful acronym is PRACER:

  • P
      Plan – create a robust business case, and make sure that you can measure its success
  • R
      Reach – identify your audience, and how you can get in front of them
  • A
      Act – produce and distribute your video marketing on all available media
  • C
      Convert – use all available tools to convert your viewers into paying customers
  • E
      Engage – create customer engagement campaigns that integrate with other media
  • R
      Resources – use the appropriate tools and services to make, host and share your videos

For details on how Jack Marketing Solutions can help you maximise your video marketing impact – call us today on +44 (0)203 397 3557.

 


Glossary: A/B Testing, Acquisition, Ad Animation Length, Ad Frame Rate, Added Value, Advertising, Advertising Medium, AIDA, AIUAPR, Analytics, Audience, Awareness, B2B, B2C, Blended SERP, Brand, Branding, Broadcast, Call to Action, Campaign, Click Through, Customer Loyalty, Customer Retention, Digital Footprint, Dual Screen, Dwell Time, E-commerce, E-marketing, Engagement, Film Strip Ad, Generation X, Generation Y, Generation Z, Infomercial, Interactive Marketing, Interactive Media, Lead Generation, Linear Video Ad, Link, Marketing, Marketing Communications, Mashup, Media, Metrics, Mobile Marketing, Multi-variant Testing, Native Video Ad, Non-Linear Video Ad, Online Marketing, Organic SEO, OTS, PPV, Rich Media Ad, ROI, ROMI, SEM, SEO, SERP, Second Screen, Social Media, Social TV, Social Video Ad, Storyboard, STR, Testimonial, Trust, Video Ad, Video Email, Video Engagement, Video Fingerprint, Video Marketing, VoD, Video Seeding, Vine, Vlog, VTA, VTC, Viewable Impression, Viral Video Ad, Voken, Vox Pops, YouTube, YouTube Algorithm, YouTube Channel, YouTube Subscriber

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm