Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

LinkedIn for Business

Social Media Networking in Business

LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, designed for professional networking.

While the LinkedIn 400 million (2015) may pale in comparison with the Facebook 1.6 billion active users (2015), its achievement is quite remarkable when one considers that there are only around 360 million white-collar professional people in the entire world (at least according to the latest International Department of Labour numbers). So over 40% of the world’s professionals are already on LinkedIn. And with the social network now signing up a new member every second of every hour of every day, it shouldn’t be too long before the other 90% of the world’s business professionals eventually wind up in the LinkedIn universe.

The LinkedIn mantra that “relationships matter” has become the central dogma of our social media age. LinkedIn takes the six degrees of separation principles and applies it to your business contacts. We are one step away from each person we know and therefore two steps away from each person they know, so the theory suggests we are at most six steps away from any other person on the planet. LinkedIn allows us to maintain a list of what it terms “connections”, a connection is someone we trust and, in theory, have had a business relationship with. By automatically applying the six degrees of separation principles we can see if we have a connection through any of our contacts to whoever we are meeting/calling/researching.

LinkedIn has become more dynamic, easier to search and frankly, better populated and, if you are a Tweeter user, you can update your LinkedIn status automatically (keeping you visible).

Where to start and getting the best out of LinkedIn

  • If you are not already a member. Sign up, you have nothing to lose and an online persona to build, Google will find you and your profile
  • Spend just 10 minutes a week checking out what’s new
  • Import your address book from Outlook etc. After all these are your contacts already
  • Look through the connections of your peers and don’t be afraid to add anyone there is a legitimate reason to add – worst case they ignore you
  • Take care not to accept people who you have no connection with, they often just want to grab your contacts or just build artificially high connections
  • Participate in the Q&A function to share your expertise (it’s like free advertising, when done properly)
  • If you use Twitter, consider connecting it to the LinkedIn updates, but remember they are different social networks, so don't over do it
  • Use the filter, search and advanced search options to help find companies and people you know or want to know
  • Build and add yourself a profile – make your LinkedIn profile work for you, promote your projects, opportunities and business – use words that Google will like and that relate to your business
  • Search for groups full of like-minded professionals. There are many active groups, if there isn’t one that’s relevant, create one
  • Read the LinkedIn email updates, it will show who has connected to whom, and who has updated their details
  • Never go in for the hard sell – assume everyone is a professional and offer to help rather than sell
  • Use your LinkedIn vanity URL on slides if you are presenting – e.g. http://uk.linkedin.com/in/thompoole (the address of our founder)
  • Remember your competitors use LinkedIn as well
  • Use LinkedIn Answers as an easy way to ask for advice

Here are 30 ways to use LinkedIn for business more effectively.

  1. Fill out your profile completely to earn trust
  2. Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile
  3. Do market research and gain knowledge with Polls
  4. Share survey and poll results with your contacts
  5. Ask and answer questions in “Questions and Answers”: show expertise without a hint of self-promotion
  6. Publish your LinkedIn Vanity URL on all your marketing collateral, including business cards, email signature, email newsletters, websites and brochures, so prospects learn more about you
  7. Grow your network by joining industry and alumni groups related to your business
  8. Update your status examples of recent work - linking to SlideShare is one way
  9. Link your status updates with your other social media accounts
  10. Use the search feature to find people by company, industry and city
  11. Start and manage a group or fan page for your product, brand or business
  12. Research your prospects before meeting or contacting them
  13. Share useful articles and resources that will be of interest to customers and prospects
  14. Don’t turn off your contacts: avoid hard-sell tactics
  15. Write honest and valuable recommendations for your contacts
  16. Request LinkedIn recommendation from happy customers willing to provide testimonials
  17. Post your presentations on your profile using a presentation application
  18. Check connections’ locations before travelling so you can meet with those in the city where you’re heading
  19. Ask your first-level contacts for introductions to their first-level contacts
  20. Interact with LinkedIn on a regular basis to reach those who may not see you on other social media sites
  21. Set up to receive LinkedIn messages in your inbox so you can respond right away
  22. Link to articles and content posted elsewhere
  23. List your newsletter subscription information and archives
  24. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event
  25. Import vCards and contacts from other applications to find more connections
  26. Export your contacts into other applications
  27. Buy a LinkedIn direct ad that only your target market will see
  28. Post job listings to find qualified talent
  29. Look for connections related to a job you want
  30. Find vendors and contractors through connections

With LinkedIn, the adage of ‘you get out what you put in’ is very true. The more you network and participate, the more exposure you will get. For help with your LinkedIn for Business marketing strategy contact Jack Marketing Solutions now.

 


Glossary: Blogging, LinkedIn, Marketing, Networking, Newsletter, Social Media, Testimonials, Trust, vCards

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm