Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Facebook for Business

Social Media Networking in Business

Facebook is a social networking website with a target audience is more for youths than adults. A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide monthly active users, followed by MySpace. Entertainment Weekly put it on its end-of-the-decade 'best-of' list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a game of Candy Crush before Facebook?"

Users are able to search for friends and acquaintances by e-mail address, school, university, or just by typing in a name or location for search. When people become friends, they are able to see all of each other’s profiles including contact information. Email notifications let users know when new friends have chosen to add them to their list or when someone has sent a message to them within the system.

Ways to use Facebook for business

Manage your profile

  1. Fill out your profile completely to earn trust
  2. Establish a business account if you don’t already have one
  3. Stay out of trouble by reading the Facebook rules regarding business accounts
  4. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile
  5. Keep any personal parts of your profile private through ‘Settings’
  6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy
  7. Post a professional or business casual photos of yourself to reinforce your brand
  8. Limit business contacts’ access to personal photos
  9. Post your newsletter subscription information and archives somewhere in your profile

Connect and share with others

  1. Obtain a Facebook vanity URL so that people can find you easily
  2. Add your business Facebook URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you
  3. Post business updates on your wall. Focus on business activities, such as “Working with such-and-such company on website redesign.
  4. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility
  5. Before travelling, check contacts locations so you can meet with those in the city where you’re heading
  6. Research prospects before meeting or contacting them
  7. Upload your contacts from your email client to find more connections
  8. Use ‘Find Friends’ for suggestions of other people you may know to expand your network even further
  9. Look for mutual contacts on your contacts’ friends lists
  10. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event (useful general blogging advice)
  11. Market your products by posting discounts and package deals
  12. Share survey or research data to gain credibility
  13. Use ‘Facebook Connect’ to add social networking features to your website
  14. Suggest Friends’ to clients and colleagues — by helping them, you establish trust
  15. Buy Facebook ads to target your exact audience

Use network, group and fan pages

  1. Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice
  2. Add basic information to the group or fan page such as links to company site, newsletter subscription information and newsletter archives
  3. Post upcoming events including webinars, conferences and other programmes where you or someone from your company will be present
  4. Update your group or fan page on a regular basis with helpful information and answers to questions
  5. Join network, industry and alumni groups related to your business
  6. Use search to find groups and fan pages related to your business by industry, location and career
  7. Do not, however, mix business and social. This is unprofessional and could backfire badly for you personally, and professionally.

 


Glossary: Brand Loyalty, Customer Loyalty, Facebook Ad Server, Friend of Brand, Lifestyle Segmentation, Networking, Pay per Click, Personal Page, Relationship Marketing, Social Marketing, Trust

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm