Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Social Marketing Channel Solutions

New marketing engagement tool

Social media is a new type of marketing, but it is still marketing. Its essence is the requirement to engage and connect with customers in interactive dialogues.

Deciding how to use social marketing channels for your business is crucial to the development of your marketing plan. The normal assumption is to sign up for all the social marketing channels available. But, this isn’t always the best approach for every business. Signing up for multiple social marketing channels only means that it will cost you more time to manage and require more tailored content development for each social marketing channel.

Based on your business goals, you can determine who and where your target audience is. Considering this, sign up for social marketing channels that are relevant to the demographics you’re targeting and that are relevant to your goals.

Social Data Mountain

Social media is often referred to by marketers as a “gold mine” of customer data – it provides us with rich data, including our customers’ interests, hobbies, and online behaviours, gathered and collated through social marketing channels to develop a more complete customer profile. This information could be considered the “backbone” of their direct marketing strategy.

The goal of social marketing channel management is:

  • To integrate traditional and new media marketing efforts into one co-ordinated, effective marketing activity
  • To tap into social media to improve awareness and understanding of your customers in aggregated and individual levels
  • To exploit customer insights to match your customers to your marketing messages and offers across inbound and outbound; on- and offline marketing campaigns
  • To execute campaigns across multiple channels, keeping your message consistent, and your data clean

Social marketing channel analytics enables you to compare the reach and engagement metrics across multiple social marketing channels. Equally, analytics will reveal engagement patterns such as volume and demographics by social marketing channel, including Facebook “likes,” YouTube views and Twitter followers, etc.

So if you are looking for an expert to help you decide which social marketing channels fit your business plan, call Jack Marketing Solutions today on +44 (0)203 397 3557.

 


Glossary: ABO, Analytics, Audience, Blog, Blogger, Campaign, Circles, Conversion, Customer Database, CRM, Data Mining, Database Marketing, DMP, Del.icio.us, Digital Footprint, Direct Marketing, E-mail Marketing, Facebook, Facebook Fan Page, Google+, Hootsuite, Interactive Marketing, Interactive Media, Klout, LBS, MKIS, Metrics, Mobile Marketing, MySpace, Orkut, Pinterest, Reddit, Relationship Marketing, ROI, ROMI, Second Life, SlideShare, SMROI, Social Bookmarking, Social Footprint, Social Graph, Social Marketing, Social Media, Social Media Data, SMR, Social Media Value Chain, Social Networking, Social TV, Technorati, Traffic, Tweet, Twitter, Twitter Marketing, Virtual Community, Wikipedia, YouTube, YouTube Channel, YouTube Views Buy

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm