Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Search Engine Marketing (SEM) Strategy Solutions

Integrate your search engine marketing

Search engine marketing (SEM) strategy involves participating in pay per click campaigns and other search engine placement tools to advertise your business, product, or service. We can develop SEM strategies that are highly measurable and produce real results.

SEM should not rely purely on the paid search activities, but be a blend of organic optimisation (SEO) and paid advertising. The big advantage of an SEM strategy is the ability to:

  • Control
  • Test
  • Learn

SEM strategy development

With so much noise on the search engines, we can help you develop a robust SEM strategy that will help you get noticed.

  • Get indexed by the top-3 search engines
    All your web pages should be fully indexed with Google, Yahoo! and Bing. Don’t rely solely on Google.
  • Optimise your keywords for paid search
    Develop a robust list of keywords, and review it at least quarterly to ensure you optimise the most popular terms.
  • Manage your copy for natural search
    Integrate your SEO with your SEM strategy, try not to double your effort and waste money, and look at SEM for short-term tactics.
  • Use SEO and SEM in tandem
    Use the tools for what they are best at – integrate all your search engine activities.
  • Know your audience and how they search
    If you understand how your customers search, you can adapt your SEM strategy accordingly.
  • Drive traffic to the correct landing page
    Don’t rely on your home page or a generic landing page, reinforce the search terms with a dedicated, specific landing page.
  • Benchmark
    Search engine marketing is not an isolated activity, you are competing against your competitors – direct and otherwise, so benchmark yourself for each keyword regularly.
  • Play to your strengths
    Choose keywords that emphasise the value you are offering, and reinforce with your copywriting.
  • Use social, affiliate and directory sites
    Find out where your customers congregate and make sure that you also appear strongly there.
  • Track, test and fine-tune
    Track and measure your activities to execute your SEM strategy effectively. You maybe looking at:
    • Conversion for the keyword, landing page, campaign, etc.
    • Performance from each search engine
    • Search engine ranking and ad positioning

Strategies for the SEM Strategy mix

There are certain tactics that your SEM strategy will excel at, so it is important to choose the correct mix:

Search engine optimisation

  • Brand awareness - Excellent
  • Customer acquisition – Excellent
  • Customer retention - Good
  • New product/service launch - Good

Pay per click

  • New product/service launch - Excellent
  • Brand awareness - Good
  • Customer acquisition – Good
  • Customer retention - Indifferent

Sponsored links/advertising

  • Customer acquisition – Excellent
  • Brand awareness - Good
  • New product/service launch - Good
  • Customer retention - Poor

Press releases

  • Brand awareness - Good
  • Customer acquisition – Good
  • New product/service launch - Good
  • Customer retention - Indifferent

Social media

  • Brand awareness - Good
  • Customer acquisition – Good
  • New product/service launch - Good
  • Customer retention - Indifferent

Contact Jack Marketing Solutions today on +44 (0)203 397 3557 to find out how we can maximise your SEM strategy impact.

 

Glossary: AdCenter, AdSense, AdWords, Affiliate, Analytics, Audience, Banner Advert, Bing, Bing Ads, Campaign, Conversion, Deep Linking, Directories, Directory, DMOZ, E-commerce, Engagement, FMOT, Google, GYM, Keyphrase, Keywords, Landing Page, Link, Long-tail Keywords, Marketing Communications, Metrics, Mobile Search, Multilingual SEO, Organic Listing, Organic Search, Organic SEO, Overture, PageRank, Paid Listing, Paid Social Media, Popularity Ranking, PPC, PPC Ad, PLA, ROI, ROMI, Search Engine, SEM, SEO, SERP, SEO Content Writer, SEO Copywriting, Social Marketing, Social Media, Targeted Traffic, Traffic, TrustRank, White Hat SEO, YBN, Yahoo Directory, ZMOT

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm