Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Pay per Click Solutions

When you pay a search engine for each visitor they send to your site, this is called pay per click (PPC). Pay per click listings are usually marked as advertisements or "Sponsored Links" and appear above or beside the search engine's organic listings.

The primary benefit of pay per click is the immediate results and complete control it offers the advertiser. You can commit £1, or £100,000. You may target one set of keywords today, and if they don't work out you may target an entirely different set of keywords tomorrow – this makes PPC one of the most flexible and useful forms of advertising media.

As a short-term strategy, pay per click is ideal. The drawback of PPC is the cost. A top position for some search terms can cost thousands or tens of thousands of Pounds, Dollars, Euros each day. Over the long term, organic search engine optimisation is much more cost effective.

There is a rule of thumb in advertising. It says that if a campaign achieves full ROI, it is worth doing. Given this, if the cost of advertising is earned back by the advert, it's worth doing. By this standard, you may often justify the cost of PPC.

The Jack Marketing Pay per Click Solution™ involves:

diagram

  1. Discover what is happening in your market. How is your website performing organically on the search engines
  2. Design the right campaign for your target audience, including the advert, landing page and reporting loop
  3. Develop the campaign, including testing the variables
  4. Deploy the advert to the most cost affective media, and monitor and evaluate its performance to maximise your ROI

Jack Marketing Solutions can undertake this work for you, and help you define your requirements, develop a brief, and undertake the full Pay per Click Solutions process for you, or train your staff to undertake it themselves. Contact us now to find out how we can help release your potential.

To download our pay per click solutions brochure, please click on the logo PDF logo (PDF, 576KB).

 


Glossary: Advertising, Advertising Value Equivalence, Affiliate Programme, Audience, Banner Advert, Bid, Bid Listing, Brief, Call to Action, Campaign, Click Through, Click Through Rate, Cost per Click, E-commerce, Google AdSense, Google AdWords, Google Bid Simulator, Internet Advertising, Keyphrase, Keyword Buying, Keywords, Landing Page, Long-Tail Keywords, Misspelling Keywords, Organic Listings, Overture, Overture Keyword Selector Tool, Pay Per Click, Return on Investment, Search Engine, Search Engine Marketing, Search Engine Optimisation, Targeting, Web Analytics, Website, Yahoo Pay-per-click.

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm