Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
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Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Search Engine Marketing

Search Engine Marketing (SEM), also referred to as Internet Marketing, is emerging as a powerful online customer acquisition channel. A lot of companies are now taking Search Engine Marketing very seriously because, if undertaken well, it has a fantastic return on investment (ROI), and has great potential for:

  • Lead generation
  • Increased sales
  • Greater brand awareness
  • Better corporate, brand and product visibility

SEM is all about using the Internet search engines and directories to deliver targeted traffic to websites. By targeted traffic, we are really talking about driving prospective customers to your website.

Search Engine Marketing is actually a blend of two core techniques. The first is Search Engine Optimisation (SEO) also Natural or Organic Search.

The other technique is Paid Search – commonly and incorrectly known as SEM, or as Pay-per-Click (PPC).

Unlike SEO, Paid Search is a quick and effective way of getting your website visible in the search engines and directories. It has picked up momentum in the recent years and is showing signs of incredible growth in the "marketing spend" of many companies. It is also a means of undertaking market research for modest budgets – testing certain keyword markets.

Contact us today and find out how our Search Engine Marketing experts can help you grow your business!

 


Glossary: Affiliate Marketing, Algorithm, Bid Listing, Black Hat SEO, Cost per Thousand, Cost per Click, Cost per Acquisition, Conversion Rate, Google Adwords, Google AdSense, Grey Hat SEO, Landing Page, Keyphrase, Keyword Research, Keywords, Long-tail Keywords, Meta Description, Meta Tag, Microsoft SEM, PageRank, Page Title, Pay per Click, Popularity of Search Results, Programmatic Buying, Real-time Advertising, Real-Time Bidding, Search Engine, Search Engine Marketing, Search Engine Optimisation, SEO Consultant, SEO Content Writer, SEO Copywriting, Spiders, White Hat SEO, Yahoo Pay per Click

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm