Search Engine Marketing
Search Engine Marketing (SEM), also referred to as Internet Marketing, is emerging as a powerful online customer acquisition channel. A lot of companies are now taking Search Engine Marketing very seriously because, if undertaken well, it has a fantastic return on investment (ROI), and has great potential for:
- Lead generation
- Increased sales
- Greater brand awareness
- Better corporate, brand and product visibility
SEM is all about using the Internet search engines and directories to deliver targeted traffic to websites. By targeted traffic, we are really talking about driving prospective customers to your website.
Search Engine Marketing is actually a blend of two core techniques. The first is Search Engine Optimisation (SEO) also Natural or Organic Search.
The other technique is Paid Search – commonly and incorrectly known as SEM, or as Pay-per-Click (PPC).
Unlike SEO, Paid Search is a quick and effective way of getting your website visible in the search engines and directories. It has picked up momentum in the recent years and is showing signs of incredible growth in the "marketing spend" of many companies. It is also a means of undertaking market research for modest budgets – testing certain keyword markets.
Contact us today and find out how our Search Engine Marketing experts can help you grow your business!
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