Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Location Based Service Solutions

Accurate location of customers for profit

Highly accurate location based services (LBS) are increasingly becoming core to a mobile user experience. They are being used for applications ranging from finding friends and family to tracking packages to mobile advertising.

Location based services can open up a huge range of opportunities for your business, especially if integrated with optimisation technology. Optimised service businesses are able to move beyond the basics of location technology, combining customer insights and behavioural targeting to maximise impact.

LBS applications

We work with the best technology suppliers to offer you both active and passive location solutions, designed to optimise your LBS results while reducing network impact. LBS solutions should support both legacy devices and the latest smartphones and should be easily deployed. There are also Bluetooth activities that mirror LBS – such as Blujacking.

Business benefits of LBS marketing

Once implemented, it is a low-cost and highly targeted communications platform.

Every time you connect with a local customer, you are gaining great insight and targeting them with relevant promotions.
LBS marketing is also geographically targeted as you know that you are talking to people who are within walking distance of your store, products or service.

Reward loyal customers as soon as you ‘see’ them
Every marketer knows that it's more efficient to keep an existing customer than to try to win a new one. Local check-ins give you a tangible way to identify your most loyal customers and reward them with discounts, preferential treatment or just recognition.

Attract new customers thanks to the insights you gain of your customers.
LBS marketing is one of the best ways to convert foot traffic and online traffic into new customers. Using digital media to connect face-to-face with customers is a great fusion of the two. New customer specials can convert them by creating a human relationship as they approach the store or office.

Attract customers for a specific event.
Combining your communications, social media and LBS can help you attract a large audience to a specific event. Attracting a crowd can add a real 'buzz' to your business that can get bystanders engaging with you out of curiosity!

Convert sales impulses to profitable sales
LBS marketing helps to remove barriers to sales. When a customer is physically close to your store, you increase the chance of persuading them to purchase from you.

Even out seasonality or dayparting in trade
LBS marketing can help to even out the unevenness of trade by attracting more local customers during traditionally quiet periods.

Become a local magnet for trade
Strategic use of LBS marketing can create a viral buzz in your area. By focusing your marketing efforts locally, you can saturate your market to create a barrier for competitors to enter.

Improve local search engine rankings
Many LBSs rank very well in search engine results as they push to make more local impact themselves.

Measure your LBS results
LBS systems can provide you with a wealth of metrics that can increase your business and customer insight. Metrics such as average order value, frequency, loyalty and movement.

Contact Jack Marketing Solutions today to find out how location based services can help you maximise your business impact.

 


Glossary: 121 Marketing, 3G, 4G, 5G, Advertising, App, Audience, Autoresponders, Awareness, Bluetooth, Blujacking, Broadcast, Buzz, Buzz Marketing, Call Out, Call to Action, Campaign, Crowdsourcing, Customer Loyalty, Dayparting, Demographic Data, Demographics, Digital Footprint, Direct Marketing, Engagement, Event Triggered Email, Follow-up Call, Frequency, Geodemographics, Geodemography, Geotagging, GPRS, Intent Based Targeting, Interruption Marketing, Location Based Service, Loyalty Marketing, Marketing Communications, MMS, Promotion, Push Promotion, QR Codes, Relationship Marketing, Search Engine, SEM, Shortcode, Smartphone, SMS, Social Advertising, Social Media, Transactional Email Marketing, Viral Seeding, Visitor

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm