Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Mobile Marketing Solutions

It seems that everyone has a mobile phone these days (at least one!), and most of them understand how to read and write text messages, make calls, use 'apps' and browse for information. Jack Marketing Solutions boasts some of the top mobile marketers in our ranks, so why not see how we can help you?

Mobile marketing has experienced enormous growth over the past year because technology innovations have allowed marketers around the world to conduct campaigns across carriers. The industry also smartly created the means for brands to monetise the mobile channel and to make it fun for consumers, while enabling those brands to create and solidify their position with consumers - and to make money. It's a win-win scenario.

Mobile marketing is thought of as a consumer advertising activity, but it is increasingly being used for business-to-business communications, and it offers the same great benefits.

Our mobile marketing solutions include:

  • Mobile data content strategy development
  • SMS (text messaging) marketing solutions
  • MMS (picture messaging) marketing solutions
  • Mobile website development
  • Mobile 'App' development
  • Mobile marketing solutions

Mobile Marketing Solutions - Key Benefits

  • Direct access for marketing messages to the individual customer
  • Consistency in multi-channel communications
  • Increased customer interaction
  • Ability to send fashionable messages to customers

For the non-mobile savvy, the terms and perceived complexity of the industry appear daunting. With abbreviations like "SMS," "PSMS," "WAP," and "MMS" and terms such as "mobile video" and "mobile advertising," how does a brand begin to launch a mobile marketing campaign? In fact, it's very simple. The key terms are:

  • SMS (short message service): This is often referred to as "text" or "text messaging." It's the ability to send text-based messages person to person (P2P); from person to application, such as a voting application (P2A); or application to person, as with an acknowledgement or information (A2P). Despite the advancements in mobile communications, SMS is still a popular tool
  • PSMS (premium SMS): Premium means the service user will be charged an incremental fee instead of the basic text charge. The transaction usually involves participation in a programme, purchase of a ringtone, wallpaper, app or something similar
  • WAP (wireless application protocol): WAP is simply the wireless or mobile web. When you access an Internet session on your mobile device, you access via a WAP session. This is a similar protocol to the Japanese i-mode. Both are now uncommon, having been superseded
  • MMS (multimedia messaging service): Ever taken pictures with your phone and sent them to friends or emailed them? MMS includes that, video, sounds, and longer text messages
  • Mobile video: It's exactly what it sounds like: watching TV, music videos, commercials, and so on from your mobile device
  • Mobile advertising: Like Internet or TV advertising initiatives, this is the ability to offer a call to action or brand banner within the mobile application, whether it's mobile Web (including WAP), text messaging (SMS), pictures (MMS), or video

With modern smartphones, many of the latest interfaces are very 'web-like', but the limited power [relatively speaking] of smartphones, the bandwidth limitations and smaller screen means that there are differences between web and mobile. Many businesses get around this with a downloadable app that can engage customers on a customised, personal level.

Consumers’ fear being inundated with spam. They shouldn't worry though, the mobile industry has learned from the Internet; it's instituted guidelines and best practices that not only protect consumer experience and privacy, but also ensure the integrity of a publisher's data. Our founder, Thom Poole was involved in setting many of the mobile phone standards.

Jack Marketing Solutions can undertake this work for you, and help you define your requirements and develop a brief. Contact us now to find out how we can help you release your mobile marketing potential.

To download our mobile marketing brochure, please click on the logo PDF logo (PDF, 284KB).

 


Glossary: 121 Marketing, Advertising, Android, Apps, Awareness, Browsers, Business to Business, Business to Consumer, Buzz Marketing, Call to Action, Campaign, Channel Marketing, Digital Footprint, Digital Marketing, Dual Screen, Feature Phone, HTML5, Internet Advertising, iOS, M-commerce, Marketing, Marketing Channel, Marketing Communications, Mobile Marketing, MoBlog, Multimedia, Multimedia Messaging Service, Premium Short Messaging Service, Short Messaging Service, Smartphone, Thom Poole, Video Email.

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm