Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Up-sell and Cross-sell Solutions for Products and Services

Benefits of E-mail Marketing Solutions

"Do you want fries with that?" - McDonalds makes billions of Pounds, Dollars and Euros every year from this basic up-sell.

When appropriate, email provides a great opportunity for you to up-sell and cross-sell your products and services. For example, if you run a website that sells tennis equipment, someone purchasing a new tennis racket might also be interested in tennis balls and other accessories.

By using simple email marketing software, it's easy to create a series of email messages (called 'Auto-Responders') that will automatically follow-up with offers on tennis balls, tennis shoes, tennis clothes, etc.

If you're selling a service, like dry cleaning, once a customer has made an initial purchase you can use email to follow up with related services, like ironing business shirts and stain removal.

This basic technique by itself can easily add up to an extra 30% to your average order value and is used by almost all major companies online. Amazon.com uses up-selling and cross-selling extensively on their website. If you buy a book about 'marketing', for example, they'll follow up with "Other people who bought this book also bought..." Dell Computers offers printers and other accessories as up-sells to people purchasing computer systems.

For marketers who wish to do their own email campaigns, here are the top 15 tips on email marketing, please click here.

Jack Marketing Solutions can undertake this work for you, and help you define your requirements and develop a brief. Contact us now to find out how we can help you release your up-sell and cross-sell potential.

 


Glossary: Advertising, Business to Business, Business to Consumer, Campaign, E-mail Marketing, Internet Advertising, Marketing, Marketing Communications.

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm