Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Increase Your Sales Conversion

Benefits of Email Marketing Solutions

Regardless of how good your product or service is, in reality most visitors to your website won't convert into sales on their first visit.

In fact, research indicates that it takes the average shopper up to nine visits before they'll make a buying decision. In other words, every effective sales process requires an element of repetition to drive the sales conversion.

Think about the times when you've picked up a new product at the supermarket after seeing it advertised on TV a dozen times. Or a time where you've visited a new local restaurant after driving past it every day on your way to work.

That's repetition in action, but unlike a 'bricks-and-mortar' retail store, there is no 'drive-by' traffic on the Internet. In many cases when someone clicks on the little 'exit' button in the top right hand corner of the screen... they're gone forever.

Additionally, there are numerous ways someone can get distracted while visiting your website. For example, if you run a website selling baby pushchairs.

A mother is surfing through your website and finds a product she likes - but before she gets a chance to add the item to her shopping basket ...

  • The phone rings
  • The baby starts crying
  • She accidentally exits the web browser
  • She receives an email or text message that requires attention
  • A delivery man rings the door bell

Regardless of the reason - if she leaves the website there's a 90% chance you've lost the sale... unless you've managed to capture her email address.

If you've got her email address, you get a second chance. You can email her with:

  • Your monthly newsletter
  • Your free report on 'How to Choose the Perfect Pushchair'
  • Information about new models

The bottom line is, capturing an email address gives you a 'Plan B' and allows you to follow-up with someone after they've left your website. That is a sales conversion.

For marketers who wish to do their own email campaigns, here are the top 15 tips on email marketing, please click here.

Jack Marketing Solutions can undertake this work for you, and help you define your requirements and develop a brief. Contact us now to find out how we can help you release your sales conversion potential.

 


Glossary: Advertising, AIDA Marketing Communications Model, AIUAPR Marketing Communications Model, Audience Response System, Awareness, Bounce, Bounce Rate, Bricks & Mortar, Business to Business, Business to Consumer, Campaign, Click Through, Consumer Satisfaction, Conversion Rate, Copy Testing, Customer Acquisition, Decision Making Unit, Digital Marketing, Direct Mail, Direct Marketing, Dwell Time, E-commerce, Email, Email Marketing, e-Marketing, Google Conversion Optimiser, HTML Email, Internet Advertising, Keywords, Link Building, Links, Marketing, Marketing Communications, Mindshare, Multimedia, News Feed, Opt-in, Opt-in Email, Outbound Marketing, Permission Marketing, Personalisation, Programmatic Buying, Push Promotion, Push/Pull Marketing, Reach, Relationship Marketing, Shopping Cart, Site Visit, Stickiness, Tracking, Tracking Study, Trust Lifecycle

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm