Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Real Time Bidding Solutions

The future of digital advertising is now

Real time bidding (RTB) is the future of advertising, allowing advertisers to place live bids in order to acquire impressions on a particular media. With this much flexibility, advertisers can narrow down their target market based on content that the user is looking at, or behaviours that they have exhibited online.

In this, spot market transactions are done in real time, without a specific contract or volume commitment, the price is set in an open auction, and transactions are done at the individual ad impression level.

This can be highly beneficial to both publishers and advertisers alike; Real Time Bidding is a true revolution in digital advertising, and certainly one that no advertiser can overlook.

Real time bidding is the new digital ad solution that is revolutionising the advertising industry, allowing advertising buyers and sellers:

  • Bid/sell in real-time on available ad inventory
  • Maximise returns within shorter timelines
  • Improve budgetary flexibility
  • Set price based on site content relevance

How RTB Works

When users visits a website, the ad exchange conducts auctions between multiple buyers for impressions on that site. The buyers bid for those impressions based on the value of the users (behavioural and demographic), the context in which the ads are shown (e.g. the theme or subject matter of the website) and the types of ad unit (dimensions, scope for rich media).

This whole auction process takes place in milliseconds, which is why the process is referred to as “real-time.“ RTB can take place with display advertising, DOOH, mobile and video platforms.

There are 3 prominent participants in the RTB landscape:

  • The Demand Side Platform (DSP)
  • The Publisher
  • The Ad Exchange

Benefits of Real Time Bidding

What are the benefits for agencies?

  • Increased control over your campaign performance
  • Increased campaign spending efficiencies
  • Better results delivered for your campaigns

What are the benefits for advertisers?

  • Enhanced customer targeting capabilities
  • Cost effective campaign reach and frequency
  • Reduced wastage in impressions and budget

What are the benefits for publishers?

  • Opportunities for higher revenues with inventory by opening that inventory to a buyers market designed to maximise the value of each individual impression

A more efficient way to buy

Ad exchanges let buyers dynamically set bid prices in real-time, offering the opportunity to optimise their Return on Ad Spend (ROAS) based on actual campaign performance. This is a huge opportunity for buyers. With this real-time approach to ad optimisation, buyers can dynamically reallocate budget based on actual ad performance.

It’s a simpler way to transact

To capitalise on these opportunities, buyers should purchase ads on a real-time basis. Integrating with an RTB-enabled ad exchange provides efficient access to inventory across thousands of quality websites across the world.

Bidding, reporting, and billing are normally managed centrally within the RTB bidding interface. There are no exchange seats or monthly minimum spends required.

So if you are looking to improve the performance of your business and future-proof your digital advertising with RTB, then contact Jack Marketing Solutions today.

 


Glossary: Ad Analytics, Ad Clicks, Ad Engagement, Ad Impression, Ad Inventory, Ad Network, Ad Operations, Ad Server, Ad Trafficking, Advertising, Analytics, Audience, Audience Targeting, Banner Ad, Banner Fatigue, Behavioural Advertising, BT, Bid, Bidding Engine, Blind Ad Network, BlueKai, Campaign, CTR, Contextual Advertising, DOOH, DSP, Digital Footprint, Dynamic Creative Ad, Engagement, Floor Price, Geo-targeting, HPTO, Horizontal Ad Network, IAB Ad Units, Impression, Interactive Marketing, Interactive Media, Interstitials, Inventory, Inventory Transparency, Max Bid, Media Spend, Mobile Marketing, Multi-Screen Ad Campaign, OTP, Paid Placement, Persona, PII, Pixel ID, PPC, Premium Ad Network, Private Ad Exchange, Programmatic Buying, Programmatic Marketing, Programmatic Retargeting, Programmatic Selling, Retargeting, RTA, RTB, RTM, ROAS, ROI, ROMI, SEM, Social Marketing, Social Media, SMROI, SSP, Superstitials, Vertical Ad Network, Video Ad, Yield Manager

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm