Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Digital Marketing Communications Solutions

Is your marcoms suitable for modern media?

You may be looking for more 'hits', higher conversion rates, increased sales, faster growth, better engagement, improved brand management, smarter internal communications, etc., but where do you turn?

The solution could involve anything from a simple piece of coding or campaign design to a complete strategic review. Whatever your requirements, Jack Marketing Solutions are focused on maximising your marketing ROI and engaging your customers.

You might feel that you have a grip on marketing to your customers, but have you adapted to marketing to a technological driven society? Generation Y, or the millenials are so comfortable with digital media; you must engage them on their terms.

Digital marketing should always be used as part of a wider marketing strategy that focuses on what you want to achieve for your business with effective marketing communications. We can help you to understand how to get your message across, on the most appropriate medium to use to achieve the best results.

Our core digital marketing communications services include:

  • Website marketing strategy development
  • Website marketing optimisation
  • Social media strategy development
  • Social media marketing optimisation
  • Online search engine marketing and advertising
  • Online reputation management
  • Digital marketing, social marketing and mobile marketing communications
  • Digital media operations - online advertising, email marketing, etc.
  • Web monitoring, analytics and measurement

Digital marketing communications strategies

There are three main strategies that we can offer it comes to your digital marketing communication plan, and they are classified as the three P’s; push, pull and profile. Ideally, these should be used together in a blended communication strategy rather than just a single focus. These strategies are:

  • Push communications strategy
    A push strategy is a direct form of communicating with your audience - ‘pushing’ your message to them with as little advertising as possible. Examples would be direct selling and exhibitions.
  • Pull communications strategy
    A pull strategy is a softer, but generally costly approach, where you encourage customer demand (pull) through things like advertising and promotions.
  • Profile communications strategy
    This is all about sustaining a dialogue with your audience and keeping them up to date with progress. This generally takes the form of relationship marketing.

Zero moment of truth

The buying cycle has been the focus of marketers for some time, but digital marketing communications has found an additional step that sits right between the brand stimulus and the shelf. Google identified this as the ZMOT (Zero Moment of Truth). This is the moment when consumers reach for their computers (mobile or desk) to search your product and brand.

Consumers are always looking for the best deals and want to be sure they are making the right decisions and the web allows them to do just that. Your brand communications need to be part of the online community in order to be part of the ZMOT.

Why choose Jack Marketing Solutions?

So why should you choose Jack Marketing Solutions for your digital marketing communications solutions:

  1. We are as entrepreneurial, just like you
  2. We operate with your whole business, from the top-level management to your new starters
  3. We have access to a network of deep resources and expertise - if we don;t know the answers, we know someone who will
  4. We operate a lean international organisation with no large agency overheads - savings that we can pass on to you
  5. We have great experience with a long track record of success in digital marketing communications

Contact us today to see how we can maximise your potential in digital marketing communications.

 


Glossary: 121 Marketing, Ad Inventory, Added Value, Advertising, AdWords, Ambient Marketing, Analytics, Audience, Awareness, B2B, B2C, B2G, Banner Advert, Behavioural Advertising, Brand, Brand Essence, Brand Personality, Branding, Buzz, Buzz Marketing, Call Out, CTA, Campaign, Contextual Advertising, Conversion, Creative, CRM, CLV, DAGMAR, Database Marketing, Digital Footprint, Digital Marketing, Direct Marketing, Display Ad, E-commerce, E-mail Marketing, FMOT, Front of Mind, Generation Y, Generation Z, Inbound Marketing, KPI, Lead Generation, Loyalty Marketing, Marcom, Marketing, Marketing Communications, Media, Media Plan, Metrics, Mobile Marketing, Offensive Marketing, OTP, PPC, Programmatic Buying, Promotion, Pull Promotion, Push Promotion, Push/Pull Marketing, Relationship Marketing, Reputation Management, RTA, RTB, Relationship Marketing, ROAS, ROI, ROMI, SEm, SEO, Sequential Advertising, Social Marketing, Social Media, SMOT, Triggered Marketing, Trust, VoC, ZMOT

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm