Old man on the street
Old man on the street
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Girls on their mobiles
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Photographing an event
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Girl with laptop
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Girl on phone
Market Seller
Market Seller
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People at a station
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Earth from space
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Woman
Woman
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People in office
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Woman
Woman
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On a tablet
People
People
Woman on bench
Woman on bench
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Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
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JMS Inspire
JMS Inspire
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JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Database Strategy Services

Make your data work for you

There’s no one-size-fits-all approach to creating a database strategy that can adapt to your changing business needs.

As with all strategies, you need to answer questions about your business – these could include: Is your database mission-critical? Does it need to be available 24/7? Does the database need to manage a massive amount of data immediately, or will it scale to that level? How specialised or complex is your data? Who will use/benefit from it in your organisation?

Your database strategy has to go beyond just choosing the database supplier; it has to demonstrate an understanding of where and how you are going to use it. Also indicating the type of data, access frequency and level of corporate understanding.

What are your database security protocols? Can anyone access all the data at all times, who can change data, etc.? Our sister company - KlugTech - has started developing an innovative database security management tool called Shishi Data Management™.

You should also understand that the speed of business could increase as a result of your choice and implementation – can your business infrastructure handle this?

A database strategy should clarify who controls the company’s data model, who defines how data flows through the business and how data sources relate to one another. Ideally database control should be centralised to allow for end-to-end optimisation. This requires insight into the technology, marketing, sales and possibly administration.

A key marketing advantage of a fully integrated database strategy, including various technology components, is the ability to acquire, track and improve on customer data. This data originates from lead generation activities and tracking of prospect or customer behaviour as they interact with the business.

Key to your database strategy - understand your business data

Your database provides the ammunition for marketing decisions and activities, so think about how marketing and sales are likely to interact with the database. Also, the more you understand about your customers, the more you will try to improve on things – your organisation should be flexible to react quickly.

Link it to your CRM activities

Effective customer relationship marketing (CRM) requires a robust database strategy, most likely with multiple layers of technology, and cooperation intra- and intercompany.

With over 15 years CRM and database strategy experience, Jack Marketing Solutions can help you maximise the impact of your efforts. Call us today for a quote.

 


Glossary: 121 Marketing, Analytics, Attribute, Audience, Behavioural Data, Behavioural Targeting, Cleansing, CLV, Co-op Database, Customer Database, CRM, Data Capture, DMP, Data Mining, Data Recency, Data Source, Data-driven Marketing, Database, Database Cleansing, Database Marketing, De-Dupe, De-Dupe Policy, Demographics, Direct Marketing, Frequency, House List, Housefile, In-house List, Lead Generation, List Building, Marketing Mix, Opt-in, PRM, Persona, Personalisation, PII, Recency, Relationship Marketing, Relevance, Salting, Seeding, Segmentation

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm