Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Web Content Check-up

Website Check-up Solutions

Whether you feel that your website needs major surgery or a minor facelift, it is useful to get an impartial expert's opinion to get the most out of your investment, and avoid costly mistakes.

Jack Marketing Solutions have devised a cost-effective check-up for your website, where we examine your site in eight critical areas, and provide you with a report on how you can improve it with a tweek, or in the next redesign. If you then choose Jack Marketing Solutions to help you improve your website, we'll credit your initial evaluation fee towards developing it.

Our experts will personally look at your website and weigh its performance in eight critical areas - this is section 3:

Web Content Aspects

Although a website might be "pretty," the true test of whether people will really use the website is the quality of the content.

  • Does the website contain accurate, high quality web content (i.e. interesting, useful resources)?
  • Is the authority of the website clear?
  • Are the contents objective, opinions identified, and perspectives balanced?
  • Are authentic resources used (i.e. reviewed materials, established sources, primary materials)?
  • Is the web content timely and current?
  • Is the web content relevant, useful, and meaningful to the intended audience?
  • Is the web content presented in an efficient and effective manner?
  • Is the breadth of the web content effective (i.e. goes beyond basic facts and data)?
  • Does the depth of web content match the varied audience needs (i.e. levels of pages or information beyond the entry page)?
  • Does the website provide resources that go beyond the ordinary (i.e. unique, local, specialist)?
  • Does the website contain a mix of content formats (i.e. text, graphics, photographs, video, audio) to address specific, and appropriate needs?
  • Is the web content logically organised?
  • Is the website free from spelling, grammatical, and other typographical errors?
  • Is the writing clear and appropriate for the developmental and reading level of the audience?
  • Is the web content presented in a variety of ways to meet individual differences (i.e. text, graphics, photographs, diagrams, audio, video)?
  • Is there quality web content beyond links?
  • Are links annotated, well-chosen, and organised in a logical manner?

See other criteria - please click here.

Jack Marketing Solutions can undertake this work for you, helping you define your requirements and develop a brief. For more information contact us now to find out how we can help release the potential of your web content.

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Glossary: A/B Testing, Advertising, Awareness, Body Copy, Call to Action, Collateral, Conversion Rates, Copy Testing, Database, Data Protection Act, Digital Marketing, Disability Discrimination Act, Dynamic Content, E-Marketing, Hard Wired Ad, Hosts, Impressions, Interactive Marketing, Interactive Media, Internet, Keywords, News Feed, Personalisation, Privacy, Privacy Policy, Readership, Search Engines, SEO Content Writer, SEO Copywriter, Shopping Cart, Static Content, Usability, Usability Testing, Web Accessibility Initiative, Web Design, Website

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm