Old man on the street
Old man on the street
Writing a letter
Boy writing a letter
Girls on their mobiles
Girls on their mobiles
Photographing an event
Photographing an event
Girl with laptop
Girl with laptop
Man on phone
Man on phone
Clothing on a rail
Clothing on a rail
Shopping at a market
Shopping at a market
Girl on phone
Girl on phone
Market Seller
Market Seller
People at a station
People at a station
Busy street
Busy street
Earth from space
Earth from space
Man on Laptop
Man on laptop
Man on mobile
Man on mobile
Man on laptop
Man on laptop
Construction workers
Construction workers
Girls on mobiles
Girls on mobiles
Kids on mobiles
Kids on mobiles
Girls on mobiles
Girls on mobiles
Man in a hat
Man in a hat
British postbox
British postbox
Cartwheel on a beach
Cartwheel on a beach
Woman on a phone
Woman on a phone
Monopoly board
Monopoly board
Woman
Woman
People in office
People in office
Video recording
Video recording
Men talking
Men talking
Woman
Woman
On a tablet
On a tablet
People
People
Woman on bench
Woman on bench
Man waiting for train
Man waiting for train
Something
Something
Woman
Woman
Busy street
Busy street
JMS Connect
JMS Connect
JMS Innov8
JMS Innov8
JMS Inspire
JMS Inspire
JMS Shout
JMS Shout
JMS SEO Thermostat
JMS SEO Thermostat

Search Engine ROI Audit Solutions

Achieve Marketing Accountability with Search Engine ROI

  • Acquire profitable online customers
  • Grow lifetime value of customers
  • Increase brand equity
  • Increase shareholder value

Several innovations in marketing techniques now make it possible to accurately determine the actual Return on Investment (ROI) of individual marketing activities. This means you can now know the:

  • Actual cost of acquiring new customer
  • Cost of maintaining existing customers
  • Costs and benefits of launching a new product
  • Costs and benefits of entering new markets
  • Contribution to corporate profits of each marketing programme and campaign

Jack Marketing Solutions helps you get maximum Search Engine ROI from your media investment. Based on your marketing objectives, they provide you with strategic guidance from campaign start to completion. They will:

  • Develop media recommendations for online and integrated programmes, including keywords, PPC, Web page contents
  • Generate lead guidance on search engine ROI programmes and manage against it
  • Track responses and report on progress against your stated goals
  • Help you report on the campaign and prove search engine ROI to your organisation

Our process involves the following simple steps:

  • Benchmarking operational practices
  • Developing a customised "ROI calculator" for each practice
  • Training the sales, marketing and operational teams

By using our methods and techniques to measure the actual Search Engine ROI of every marketing activity - from awareness to sale - you'll know what's contributing to your bottom line. And, you'll know which marketing activities need to be enhanced.

  • Measuring Search Engine ROI
  • Web visitor tracking
  • E-mail audience tracking and measurement
  • Customer and inquiry data acquisition
  • Closed-loop, offline-to-online tracking
  • Monitoring Search Engine ROI
  • Web analytics
  • A/B and multivariate online and offline testing
  • Key performance indicators (KPI) metrics
  • Market & trend analysis
  • Managing by Search Engine ROI
  • Business process procedures
  • Drill-down analysis & accountability
  • Search Engine ROI modelling and analysis

Jack Marketing Solutions can undertake this work for you, and help you define your requirements; measure, track and monitor your Search Engine ROI, and train your staff to manage the process. Contact us now to find out how we can help your business.

To download our Search Engine ROI audit brochure, please click on the logo PDF logo (PDF, 268KB).

 


Glossary: A/B Testing, Audience, Awareness, Blog, Call to Action, Copywriting, Customer Acquisition, Data Capture, Data Gathering, Data Mining, Database, Digital Marketing, Dwell Time, E-commerce, Email Marketing, Engagement, Keyphrase, Keywords, Link Building, Meta Data, Meta Description, Meta Keyword Tag, Meta Tag, Organic Listings, Organic Search Results, Organic SEO, Page Title, PageRank, Porter’s Five Forces Model, Reciprocal Linking, Repeat Visitor, Return on Investment, Search Engine, Search Engine Algorithm, Search Engine Marketing, Search Engine Optimisation, SEO Content Writer, SEO Copywriting, Site Visit, Sitemap, Spiders, Tag Cloud, Trust, TrustRank, Usability, Usability Testing, Web Analytics, Web Page, White Hat SEO

Internet of Manufacturing
  Tue 6th Mar/2018
    3:00 pm - 11:30 pm